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Copywriting
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Websites
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Brochures
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From copywriting to corporate
identity, from strategy to implementation, I enjoy helping businesses to
develop a strong brand image with a clear and simple message.
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| Keeping it
simple |
The stronger
the brand, the simpler the message. Think of all the companies whose
products and services you respect, from Sony to Apple, from Coca Cola to
BMW. They all deliver highly complex products, but their messages are so
clear, so simple. That doesn’t happen by accident; it requires great
discipline and consistency.
So what is the essence of your activity and how well is it communicated?
Why should customers choose you (or me) above other suppliers? How can
you motivate your partners or employees to give you their fullest
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trust authenticity
impact
precision |
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Qualities such as trust and authenticity are as important to communicate
as excitement and innovation. Why? Because in a world awash with
information, you need to tell a compelling story and deliver it with
impact and precision. Above all you need to make it simple. |
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| Bordeaux and Beyond is an Immobilier based in Aquitaine
and caters exclusively to the English speaking market. I helped to develop
the business from scratch, including coming up with the name and developing
the corporate identity and web site, which I now manage. Click logo to visit
site. |
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| The Knowledge Exchange enables health care professionals across the NHS to share
knowledge and experience of delivering a wide range of services. I helped
to re-brand the web site and produced a newsletter to build awareness of
the site. Click logo to download pdf of newsletter. |
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| i-coach academy provides graduate courses for executive
coaches. MD Caroline Horner needed some help to get her web site up and
running and I helped to plan the site structure and write first draft copy
which she could take forward. |
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| CPM is a long established recruitment company that specialises
in catering and retail. They wanted to broaden their offer to general staff
recruitment and needed a new web site with branding that reflected their
master site. Parity Solutions asked me to come up with a new concept that
they could take forward. Click logo to see concept. |
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CareerMax is
a careers advisory service helping anyone from school leavers to senior
executives to choose the right career for them. I developed the
corporate identity and a brochure to launch the company. Click the logo
to download pdf of brochure. |
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Dynamic
Solutions
Dynamic Solutions provides highly interactive,
drama-based training that is designed to
achieve culture change across organisations.
The brief was to reflect the transition that
trainees undergo during the training process
leading towards the ultimate goal of emotional
commitment. The brochure is a three fold
leaflet. Click
to download PDF |
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Magex Launch
Brochure
Magex is the digital rights management (DRM)
and payment service founded by NatWest. I worked with the Head of
Communications during and after the launch, writing presentations, web
content and this brochure. I try to make pages dynamic and interesting,
using panels, diagrams and flow charts to encourage readers to explore
and find out more. |
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Insights
Here are some articles
that describe my approach to the use of video:
Brand Conundrum - Mysteries of
Brands Explained
Beer Mat Entrepreneur - Tips from a highly
successful entrepreneur
Pitching to Win - How to get the
business in |
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Computing
* Financial Services
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