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What's Here
Please download these free reports and
articles. They are in PDF format. Thank you for respecting my copyright
and of course, any comments and feedback would be most welcome.
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Narratives |
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Narrative is an essential component of any communication, it's what keeps us
engaged right to the end. I have applied the narrative idea with these
short 6 or 12 page sequences which try to tell a story (or deliver a
message) in an engaging way. See what you think... |
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Back to the Future
An adventure to show how time travel can increase turnover.
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The
Creative Writer's Pack
A chilling drama to
explore the power of language. |
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Fishing for Ideas
An insight into the
creative process. |
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How to Write
An experiment using a narrative to impart a skill - feedback invited. |
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People and
Business
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The Truth
about the Digital Economy
A review of a presentation by Danny Meadows-Klue of
Digital Strategy Consulting on the impact of technology on consumer
culture and corporate communication.
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Change
Your Luck
Did
you realise that some people are statistically more lucky than others
and that you can improve your luck by following four simple principles?
When Professor Richard Wiseman spoke to CoF, the experience was magical.
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Social Network Analysis
Research has shown that as much as 79% of the work in organisations
is conducted via informal channels so perhaps companies should be
looking at ways to oil the wheels of social discourse.
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Knowledge Management
If you are in the business of managing knowledge, you are in the
business of managing people, because that is where knowledge
resides. But KM is not for the faint hearted, read on to find out
why.
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Appreciative Inquiry
AI is a radically alternative approach
to change management that accentuates the positive, rather than
taking a problem-fixing approach.
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Open Space
Technology
Commonly described as a large scale
intervention technique, Open Space Technology is used to great
success and acclaim to enable groups large and small to draw on
their creativity and ideas to solve problems and develop strategies.
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Emotional Intelligence
EI is a popular concept, but what does
it mean and does it have any practical applications?
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Corporate Social
Responsibility
Is corporate social responsibility (CSR) more concerned
with massaging an organisation’s reputation than promoting more
responsible entrepreneurship? Can being socially responsible
increase shareholder value? And is it okay for a company to do the
right things for the wrong motives?
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Coaching goes Mainstream
Coaching has
become a major industry in the UK, though so far completely
unregulated.
Now that companies are recognising that management coaching can help
the bottom line, there is a need for greater clarity and
accountability.
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The Beermat
Entrepreneur
Forget the back of a cigarette pack as the cauldron
of creativity, if you've got a great business idea, all you need is
a beer mat. Mike Southon, co-author of the Beermat Entrepreneur, the
antidote to dotcom madness, gave CoFers his formula for business
success.
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Do you
believe in miracles?
Peter Haine is Director of IT Architecture Services
at the pharmaceutical giant GlaxoSmithKline. He believes that it is
only during this millennium that the IT industry has finally
abandoned its belief in miracles and got religious about project
management.
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So what is NLP?
This controversial therapy is subject to scorn from the medial
profession and admiration from its many devotees, so who's
right?
Practitioner Penelope Else attempts to put the record straight.
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Natural
Leadership
We have much to learn from people who have learned to live in
adverse conditions. These skills of survival and leadership can be
applied to modern day business challenges, according to business
shaman and leadership guru, David Hill.
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Business Communication
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What's the big
idea?
NEW
If you want to make an impact with your communication, you need a
big idea. Professional creatives seem to come up with big ideas with
relative ease. In fact, a lot research and analysis underpins the
creative process.
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Pitching to
Win
Do you have to pitch for business? These are the
lessons I have learned from the top producers and agency directors.
Though aimed at the creative pitch, there may be lessons here from
everyone.
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Selling
- A Ballet in Three Acts
Are you any good at selling your
professional services? Me neither. Mike McDonald tells us where we've been going wrong.
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The Brand
Conundrum?
Thousands of companies seek access to a space in our
minds. We work hard to keep them out. Those that stay out are weak
brands and the ones that get in are strong brands. John Moore and
Thomas Gad, co-authors of Beyond Branding explore the differences.
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Narrative and the Challenge of E-Learning
Is something crucial missing from e-learning or is holed below
the water line? E-learning is no different from any form of
communication - it can only work if there is a relationship of trust
between trainer and trainee and that the user experience is shaped
by narrative.
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Communication
Health Check
Self diagnostic tool for assessing effectiveness of
your communication. Simple guidelines that provide an aide memoire for
anyone with a communication project.
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Successful Business Communication
Get your communication project off to good start.
This is concerned mainly with the challenge for business managers
who are tasked with commissioning creative services, the problem
being that they often don't know what they have bought until it's
too late.
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Effective Speeches and Presentations
Stand up and knock
'em dead
guide to public speaking. Starting with the guidance of Winston
Churchill, the article takes you through the basic elements of a
successful speech or presentation.
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Corporate Video
In spite of all
the advances in technology and online communication, good old
fashioned corporate video refuses to go away. The main reason is
that it has a job to do, and can do it very well. The fact that
there are some appalling videos out there is due to a mix of
corporate vanity and sloppy production.
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Treatments,
Scripts and Storyboards
In the unlikely event that you
ever need to commission a corporate video, read this first to avoid tears.
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Editing on the
Web
Post production can be the main bottle neck in the creation of
TV programmes and corporate videos, with the endless delays associated with getting the
rushes to the editor and for the various stakeholders to review the
edits and approve them. That is all going to change when editing
across the web replaces today's decidedly clunky process.
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Putting a New Perspective on Business
Visualisation
can be a powerful tool to help companies realise their potential.
One of the leaders in this art is Group Partnership Ltd who provided
CoF with an eye-opening presentation.
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Work
stuff
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Fun stuff
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Horse Sense
The Joy and Science of Riding. If you have never
ridden a horse, here's my attempt to describe the experience and
some of the science that underlies the extraordinary relationship
between man and nag.
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Great software tools |
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MailWasher Pro This is a highly effective spam filter that also intercepts likely
viruses. Used with Outlook, Outlook Express or Hotmail the programme
presents a list of your pending emails. You can then choose to delete
before you download with your normal email programme.
Click here to see screen shot and more
info.
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Jot+ Notes
Here's a program that could change your life. Jot + is the perfect tool for collating information, pasting downloads from the Internet and even doing some serious writing. It gets round the limitations of the basic file-based structure of the traditional word processor, and allows you quickly locate the information you are looking for.
Click here
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WebCEO
If you run a web site or
manage them for others, keeping your position on search engine rankings is a
constant challenge. WebCEO is a remarkable package that enables you
optimise, submit and track your site's performance.
Click here
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TWinXpro
If you want a file manager that allows you to open up two windows simultaneously and memorise the file locations for stuff you have downloaded or those difficult to find Windows configuration files, I highly recommend Twin Explorer from Pepsoft. It also features an image viewer for fishing through all those images you have saved from other web sites.
Click here
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