http://www.creative-writer.com/coming-out-as-you Still looking for the holy grail Thu, 08 Dec 2011 07:20:24 +0000 hourly 1 http://www.creative-writer.com/coming-out-as-you/comment-page-1#comment-196 Diana Railton Mon, 21 Jun 2010 08:21:06 +0000 http://www.creative-writer.com/?p=1962#comment-196 Very useful and thought-provoking post, Jonathan. Agree with you that a sole trader's website should ideally have a distinctive voice, but for some this is easier, and more relevant, than others (as with large organisations). It depends too on what the website is offering. Often web visitors are more interested in the product or service than the supplier - but overall need to feel they're in safe hands (trust / reliability). There are a lot of blogs out there that add little value and are ignored. So I'd say it's a question of standing out distinctively from the crowd, to show you're both interesting and reliable, certainly being open to dialogue, but not adding needless cacophony. Very useful and thought-provoking post, Jonathan.
Agree with you that a sole trader’s website should ideally have a distinctive voice, but for some this is easier, and more relevant, than others (as with large organisations). It depends too on what the website is offering. Often web visitors are more interested in the product or service than the supplier – but overall need to feel they’re in safe hands (trust / reliability). There are a lot of blogs out there that add little value and are ignored. So I’d say it’s a question of standing out distinctively from the crowd, to show you’re both interesting and reliable, certainly being open to dialogue, but not adding needless cacophony.

]]>