Brand ID
- Define your Unique Selling Proposition
- Develop your Brand Identity
- Connect with more customers
You are very good at something and there are customers who need your skills. How do you put the two together? Communication obviously. Trouble is, we often treat our core skills as self evident truths. We talk about the cherry but forget about the cake.
A client thanked me recently for helping him define what he did. He was good at it and highly successful, but like most of us he hadn’t appreciated what made him outstanding, his USP. That discovery became the foundation of his brand and the focus of all his marketing communications. Everything else became peripheral.
Like most of us, he didn’t appreciate what made him outstanding
Like most of us, he didn’t appreciate what made him outstanding
Once you have identified the USP, it’s time to bring in a designer. Only invest in the best, the contribution they make is worth every penny. With the help of top designers, I have created a number of brands, including a training company, careers advisory service and an estate agent in the South of France whose website I also managed for several years.
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Currently, I am helping a video producer, a film director and a business advisor to promote their services. I see these as long term business relationships and it’s very much in my interest to make sure they succeed. If you you need to enhance your brand and connect with more customers, there are a number of ways in which I can help:
- Your USP – uncover what you’re best at
- Brand Proposition – make your USP integral to your brand
- Brand Messaging – focus on what really counts
- Customer Engagement – create the customer journey
- Build Trust – strategies for ongoing communication
Client testimonial:
“Jonathan has the unique ability to analyse your business proposition, tease out your real USP and then translate that into clear and succinct corporate identity. Once you possess this, your business plan can follow and will be harmonious; from strategy, to marketing, to people, to products and to finances. Going through this process is empowering because instead of thinking you should be all things to all people you can set out your stall to be the best at what you do, and stick to it, which is clearly a very attractive proposition and in turn enables you to clearly communicate your message to your staff, customers and suppliers.” Roger Gugen, Managing Director, Ride the Storm Limited
