Marketing
- Online Marketing Strategy
- Website Planning & Design
- Design & Print
Passionate about Marketing
Marketing is at the heart of what I do, whether it’s writing a script for video, presentations for a business event or copy for a brochure. Online marketing presents particular challenges because, if you can’t capture their interest, visitors will bounce quicker than ball off Federer’s racket. And what should you communicate during those brief seconds? Online marketing is all about engagement and trust.
These are some of the organisations for which I have undertaken marketing and branding projects, supported by leading graphic designers and web masters:
Ride the Storm
Roger Gugen wanted to take his business consultancy Ride the Storm to the next level with a website. Ride the Storm is a bold choice of name for what is generally a very conservative sector and obviously lends itself to a bold creative treatment. I developed the wireframes, structure and content for the bespoke site which is a full content management system based on WordPress. For more background on this project, click here. To visit the website, click here.
Bordeaux and Beyond
Bordeaux and Beyond is an Immobilier based in Aquitaine and caters to both French and English customers. I help the founder Carol Young to build the brand from scratch, including coming up with the name and corporate identity. I then created their first website. For four year period I managed all their marketing communications, site content and developed an online property database. I also provided IT support in French and English to their sales representatives. They now have a database driven system based on the logic of the original design.
Food Secret
Food Secret is an up-market health food eatery in Soho and provided me an unusual project, just completed, to develop the content for a series of flat screen display panels about the ingredients used in their meal. The original concept of Stories Revealed came from designer James Hatfield. I helped to develop it further and research and write all the captions. Click here to see some of the panels.
The Knowledge Exchange
The Knowledge Exchange enables health care professionals across the NHS to share their expertise. I re-branded the company and produced a newsletter to build awareness. The company has since undergone a merger and been rebranded again.
M2 Training
M2 Training specialises in training for professional drivers. I script all their training videos and produced their first website. The site used the rule of threes and gave the company a friendly face. It has since been rebranded.
i-coach academy
i-coach academy provides graduate courses for executive coaches. MD Caroline Horner needed some help to get her website up and running and I helped to plan the site structure and write first draft copy which she could take forward.
CPM
CPM is a long established recruitment company that specialises in catering and retail. They wanted to broaden their offer to general staff recruitment and needed a new web site with branding that reflected their master site. Parity Solutions asked me to come up with a new concept to take the business forward.
CareerMax
CareerMax was a careers advisory service helping anyone from school leavers to senior executives to choose the right career for them. I developed the corporate identity and brochure to launch the company.
Dynamic Solutions
Dynamic Solutions provides highly interactive, drama-based training that is designed to achieve culture change across organisations. The brief was to reflect the transition that trainees undergo during the training process leading towards the ultimate goal of emotional commitment. The brochure is a three fold leaflet.
Magex
Magex is payments services company founded by NatWest. I worked with Caroline Horner, the then Head of Communications (now MD of i-coach academy) during and after the launch, writing presentations, web content and this brochure.
Merrill Lynch
The Atlantic Fellowship is an exchange programme managed by Merrill Lynch and endorsed by the UK Foreign and Commonwealth Office. It provides opportunities for young students in their final year of school to experience and learn about the world of investment banking and financial services, whilst further developing relations between the US and UK. I wrote the copy for the brochure.
Regulatory Resources Group
RRG provides a range of regulatory services to the pharmaceutical industry, helping companies to manage every stage of the drug development process. I developed a new corporate identity for RRG which was launched with a snappy new brochure.
