Reports
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CORPORATE VIDEO |
| Corporate Video – An overview REVISED |
| Why video is still the most effective medium for delivering high impact communications. Download |
| Corporate Video – Treatments, Scripts & Storyboards REVISED |
| A guide to the process of commissioning a video. Download |
| What’s the big idea? |
| There’s more to a big idea than a flash of inspiration, discover the process. Download |
| Pitching to Win REVISED |
| Lessons from the top producers and agency directors. Download |
PEOPLE & BUSINESS |
| Change Your Luck |
| Did you realise that some people are statistically more lucky than others and that you can improve your luck by following four simple principles? When Professor Richard Wiseman spoke to CoF, the experience was magical. Download |
| Social Network Analysis |
| Research has shown that as much as 79% of the work in organisations is conducted via informal channels so perhaps companies should be looking at ways to oil the wheels of social discourse. Download |
| Knowledge Management |
| If you are in the business of managing knowledge, you are in the business of managing people, because that is where knowledge resides. But KM is not for the faint hearted, read on to find out why. Download |
| Appreciative Inquiry |
| AI is a radically alternative approach to change management that accentuates the positive, rather than taking a problem-fixing approach. A version of this article was published in the Gower Handbook of Internal Communication. Download |
| Open Space Technology |
| Commonly described as a large scale intervention technique, Open Space Technology is used to great success and acclaim to enable groups large and small to draw on their creativity and ideas to solve problems and develop strategies. Download |
| Emotional Intelligence |
| EI is a popular concept, but what does it mean and does it have any practical applications? Download |
| Corporate Social Responsibility |
| Is corporate social responsibility (CSR) more concerned with massaging an organisation’s reputation than promoting more responsible entrepreneurship? Can being socially responsible increase shareholder value? And is it okay for a company to do the right things for the wrong motives? Download |
| Coaching goes Mainstream |
| Coaching has become a major industry in the UK, though so far completely unregulated. Now that companies are recognising that management coaching can help the bottom line, there is a need for greater clarity and accountability. Download |
| The Beermat Entrepreneur |
| Forget the back of a cigarette pack as the cauldron of creativity, if you’ve got a great business idea, all you need is a beer mat. Mike Southon, co-author of the Beermat Entrepreneur, the antidote to dotcom madness, gave CoFers his formula for business success. Download |
| So what is NLP? |
| This controversial therapy is subject to scorn from the medial profession and admiration from its many devotees, so who’s right? Practitioner Penelope Else attempts to put the record straight. Download |
BUSINESS COMMUNICATION |
| Selling – A Ballet in Three Acts |
| Are you any good at selling your professional services? Me neither. Mike McDonald tells us where we’ve been going wrong. Download |
| The Brand Conundrum? |
| Thousands of companies seek access to a space in our minds. We work hard to keep them out. Those that stay out are weak brands and the ones that get in are strong brands. John Moore and Thomas Gad, co-authors of Beyond Branding explore the differences. Download |
| Narrative and the Challenge of E-Learning |
| Is something crucial missing from e-learning or is holed below the waterline? E-learning is no different from any form of communication – it can only work if there is a relationship of trust between trainer and trainee and that the user experience is shaped by narrative. Download |
| Effective Speeches and Presentations |
| Stand up and knock ‘em dead guide to public speaking. Starting with the guidance of Winston Churchill, the article takes you through the basic elements of a successful speech or presentation. Download |
| Putting a New Perspective on Business |
| Visualisation can be a powerful tool to help companies realise their potential. One of the leaders in this art is Group Partnership Ltd who provided CoF with an eye-opening presentation. Download |
WORK STUFF |
| Curriculum Vitae |
| Download CV |
| Terms of Business |
| Download Terms |
