If you Google this question, you get no replies. Does that mean it’s a silly question? Everyone knows what websites are for, don’t they? People may think they do until they try to create one. Some fundamental questions never seem to be addressed. For example, should it be a portrait of the owner or a mirror to the user? Is it right to make an individual look like an organisation or a small organisation look like a multinational? Should the emphasis be on the words or the images?
Business people are often too busy to worry about their websites, but it’s a task they delegate at their peril. Your website is likely to be the most significant representation of your brand. My ideas about controlling ideas, themes and positioning are as crucial to building a website as they are to a video or feature film. Going through that intellectual process, step by step, will save buckets of time on development and deliver a site that reflects your values. If you have a web project, I would be happy to take you through the process, but I shall be asking lots of questions such as, ‘What is your website for?‘









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