Websites, what are they for?

If you Google this question, you get no replies. Does that mean it’s a silly question? I  mean everyone knows what websites are for, don’t they? They may think they do until they try to put one up. For example, should it be a portrait of the owner or a mirror to the user? Where should it lie on the continuum between positioning and partnership? Is it right to make an indivual look like an organisation or a small organisation look like a multinational? Should the emphasis be on the words or the images?

Business people are often too busy to worry about their websites, but it’s a task they delegate at their peril. Your website is the most significant representation of your brand. My beliefs about controlling ideas, themes and positioning are as crucial to building a website as they are to a video or feature film. Going through that intellectual process, step by step, will save buckets of time and money on development and deliver a site that reflects your values. If you have a web project, I would be happy to take you through the process, but I shall be asking lots of questions such as, ‘What is your website for?

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